A 2012 social recruiting survey from Jobvite revealed that 73 percent of responding employers successfully hired someone using social media. Today, a professional social media presence can be a valuable way to help you stand out from the crowd and the addition of Instagram video is just one way to catch the eyes and ears of potential employers. If applicable to your profession, you can leverage this new tool to record 15 second videos to share with your social media followers.
Note: It is always important to keep your social media posts professional and ensure the information you're sharing on social media is not proprietary or confidential. Also, due to potential discrimination concerns, some companies may be hesitant to accept this new technology. It's a good idea to check with the employer or your recruiter before sharing a video.
Sure, you can tell employers that you have a great professional background and experience to match your resume, but why not show them? Instagram video can visually emphasize what you've written about yourself and act as an effective supplement to a well-crafted resume. Think of it as a back-up to what the employer is reading. If applicable for the job you're applying to, you may include video as part of your portfolio to showcase your work. For example, if you're a web developer you can show off a web page you created using Java code briefly explaining your contributions to the project.
Adding an Instagram video is just one way to build your social media presence, but remember it's important to keep your posts professional when promoting your online brand. Here are some other things to keep in mind when creating your own Instagram video portfolio booster:
Keep your videos concise and relevant
Relevancy is key! You don't have much time, so you want to make sure you relay the right message. Think about what might impress an employer and what they want to know about you. Be specific with your message whether you're showing off an example of relevant work, highlighting your extensive industry experience or discussing the type of work you're looking for (i.e contract or permanent roles). Pay close attention to the position that you want and the type of employee that the company is looking for. The better your videos match those key components, the more effective they can be.
Take your time
The video may only be 15 seconds long, but that doesn't mean you should take 15 seconds to plan it out. Take time to prepare and shoot the video and remember, you don't have to settle for the first take.
Select a professional setting
Pick a quiet, professional setting with a solid background. Ensure there is nothing distracting or offensive behind you.
When recording, don't try to come off as anything that you can't actually back-up in your work. Let the videos highlight who you really are, and be sure to have fun when making them! Employers hire for personality as well as talent, so show both. While you want to show off your personality, you'll also want to make sure to portray a professional image - from the way you're dressed to the confidence in your voice. Keep eye contact and focus on highlighting your experience and past example of your work that may set you apart from the competition.
When promoting, target your posts
Rather than just quickly sending your video to companies you want to work for, do your research to find a manager or department leader and begin to build a relationship with them.
You can use hashtags to direct your videos to the right people, company, and to increase your visibility. For example, if you're a Java developer you can include #Java; or another skill set in your Instagram caption. Others following this hashtag would then be able to view your post and video.
Many employers now check social media sites to find their next employee. You can embed your Instagram videos or add a badge into your own site or online portfolio. Be sure to share the URL on LinkedIn too.
Have you used Instagram in your job search?! Tweet us your videos - @kforce!