“Eddie would go.”
In the 1970s, t-shirts and bumper stickers posed the popular phrase “Eddie would go.” This West Coast phrase went world-wide and referred to Eddie Aikau, a famous Hawaiian surfer and lifeguard. "Aikau was a legend on the North Shore, pulling people out of waves that no one else would dare to. That's where the saying came from -- Eddie would go, when no else would or could. Only Eddie dared," said Mac Simpson, maritime historian (Local Moco).
For Aikau, being a legend was daring to take risks to be the best; the best surfer and the best lifeguard on the beach.
For the rest of us, it’s daring to get out of our comfort zones. Drive the activities, motivations and process others thought we couldn’t.
Over 60 years ago Eddie Aikau was born, in honor of Aikau, step up and ride the big waves. Not just this month, but everyday – do what you do to the best of your ability.